What We Believe

What we believe

An infatuation with analytics has caused marketing
to lose its way… on top of that, lead generation is broken.

“Successful” multi-channel marketing analytics often do NOT equal an increase in sales.

17%

Only 17% of companies effectively even measure marketing ROI – Forrester

14%

Only 14% think marketing campaigns are “very effective” – Gartner

If the monthly or quarterly marketing analytics do not demonstrate an increase in sales, ask “what’s the point?”

Successful companies are building pipelines and closing new business by concentrating on marketing and sales tactics that have a closer proximity-to-sale, with crystal clear buyer intent and interest.

They are trading ‘lead generation’ for ‘opportunity generation‘, increasing quality at-bats, and lessening wild-goose-chase approaches.

Companies falling behind have minimal at-bats and limited sales. They pump budget into omnichannel tactics that are further and further away from real buyers.

These companies ‘deduce’ that prospects have interest, based on KPIs established in a vacuum, leading to ‘nurture’ tactics, more spend, but still without viable sales volume.

When your sales enablement outreach has a closer proximity-to-sale, interesting things start happening…

INBOUND INTEREST

Prospects start reaching out to you, requesting meetings to learn more about your offerings.

INCREASED AT-BATS

A steady stream of opportunity meetings emerge; you hand them over to your sales team.

MORE CLOSED BUSINESS

You are not generating leads, you are generating interested targets. Sales come as a result.

OppsGen feeds opportunities to your sales team, with targeted outreach on behalf of your sales team. We find prospects with interest (not prospects who opened, or clicked, or whatever other fill-in-the-blank metric that really means nothing). Oh, and you ONLY pay for opportunity meetings.

Up-Front Costs

This is where OUR money pays for YOUR readiness phase. It makes us work harder to get you target meetings. You pay only for opportunity meetings.

M+

Contacts

From companies to revenues, industries to verticals, departments, roles, and titles, OppsGen brings 250M contacts to your solution.

AND, we do all the heavy lifting, end-to-end.

OppsGen does everything from back-end tech config to content writing. We do it all end-to-end so that you can concentrate on other sales efforts… we sit in the background, deploy comms for your sales team, and deliver you opportunity meetings – it’s our only clear measure of success.

The results speak for themselves...

It's not about open rates, or click-thrus, visitors or form fills... it's about prospects asking for meetings.

ENTERPRISE
SOFTWARE FIRM

A large marketing org generating nominal qualified meetings while burning through budget and
concentrating on multi-channel analytics, fed minimal opportunities to the sales organization, who were resting on hefty base salaries and inline account renewals.

Growth was stagnant.

OppsGen Outcome

300% PIPELINE GROWTH

250% TRIAL INCREASES

3X NET NEW BUSINESS

TECH-AGENCY LIFESCIENCES

A medium-sized digitally-enabled agency had no marketing department, zero inbound “leads,” and no plan on how to increase at-bats. The sales team were not hunters or callers; they lived on renewals with existing accounts as the economy slipped and client budgets got tight.

New business was elusive.

OppsGen Outcome

300% PIPELINE GROWTH

140 OPPS MEETINGS
(in 6 months)

CONSULTING
FIRM

A large consulting organization that hadn’t required outreach before the economy slipped found themselves in need of new opportunities. Salespeople were not hunters, largely sold through agencies, and got caught without direct access to customers when budgets got squeezed.

What we believe

An infatuation with analytics has caused marketing to lose its way… on top of that, lead generation is broken.

“Successful” multi-channel marketing analytics often do NOT equal an increase in sales.

Only 17% of companies effectively even measure marketing ROI – Forrester

Only 14% think marketing campaigns are “very effective” – Gartner

If the monthly or quarterly marketing analytics do not demonstrate an increase in sales, ask “what’s the point?”

Successful companies are building pipelines and closing new business by concentrating on marketing and sales tactics that have a closer proximity-to-sale, with crystal clear buyer intent and interest.

They are trading ‘lead generation’ for ‘opportunity generation‘, increasing quality at-bats, and lessening wild-goose-chase approaches.

Companies falling behind have minimal at-bats and limited sales. They pump budget into omnichannel tactics that are further and further away from real buyers.

These companies ‘deduce’ that prospects have interest, based on KPIs established in a vacuum, leading to ‘nurture’ tactics, more spend, but still without viable sales volume.

When your sales enablement outreach has a closer proximity-to-sale, interesting things start happening…

INBOUND INTEREST

Prospects start reaching out to you, requesting meetings to learn more about your offerings.

INCREASED AT-BATS

A steady stream of opportunity meetings emerge; you hand them over to your sales team.

MORE CLOSED BUSINESS

You are not generating leads, you are generating interested targets. Sales come as a result.

OppsGen feeds opportunities to your sales team, with targeted outreach on behalf of your sales team. We find prospects with interest (not prospects who opened, or clicked, or whatever other fill-in-the-blank metric that really means nothing). Oh, and you ONLY pay for opportunity meetings.

Up-Front Costs

This is where OUR money pays for YOUR readiness phase. It makes us work harder to get you target meetings. You pay only for opportunity meetings.

Contacts

From companies to revenues, industries to verticals, departments, roles, and titles, OppsGen brings 250M contacts to your solution.

AND, we do all the heavy lifting, end-to-end.

OppsGen does everything from back-end tech config to content writing. We do it all end-to-end so that you can concentrate on other sales efforts… we sit in the background, deploy comms for your sales team, and deliver you opportunity meetings – it’s our only clear measure of success.

The results speak for themselves...

It's not about open rates, or click-thrus, visitors or form fills... it's about prospects asking for meetings.

ENTERPRISESOFTWARE FIRM

A large marketing org generating nominal qualified meetings while burning through budget and concentrating on multi-channel analytics, fed minimal opportunities to the sales organization, who were resting on hefty base salaries and inline account renewals.

Growth was stagnant.

OppsGen Outcome

300% PIPELINE GROWTH

250% TRIAL INCREASES

3X NET NEW BUSINESS

TECH-AGENCY LIFESCIENCES

A medium-sized digitally-enabled agency had no marketing department, zero inbound “leads,” and no plan on how to increase at-bats. The sales team were not hunters or callers; they lived on renewals with existing accounts as the economy slipped and client budgets got tight.

New business was elusive.

OppsGen Outcome

300% PIPELINE GROWTH

140 OPPS MEETINGS (in 6 months)

CONSULTINGFIRM

A large consulting organization that hadn’t required outreach before the economy slipped found themselves in need of new opportunities. Salespeople were not hunters, largely sold through agencies, and got caught without direct access to customers when budgets got squeezed.

They didn’t know where to start.

OppsGen Outcome

325% PIPELINE GROWTH

120 OPPS MEETINGS(in 3 months)

An infatuation with analytics has caused marketing
to lose its way… on top of that, lead generation is broken.

ENTERPRISE
SOFTWARE FIRM

A large marketing org generating nominal qualified meetings while burning through budget and
concentrating on multi-channel analytics, fed minimal opportunities to the sales organization, who were resting on hefty base salaries and inline account renewals.

140 OPPS MEETINGS
(in 6 months)

CONSULTING
FIRM

120 OPPS MEETINGS
(in 3 months)